Cultuurcluster Zaandam

Zaanse facades as a form of public areas

A team led by MVRDV architects has won the competition for the new cultural center in Zaandam. Theateradvies was a member of this team and is selected as theater consultant.

The cultural center will include art cinema the Fabriek, pop center the Flux, Fluxus performing arts center, visual arts center Fluxus, Fluxus music school, the library, Babel stage for design and Zaan radio. The pop venue on the ground floor accommodates approximately 500 people and is very flexible which makes it possible to program different events in one day.

Typical for the design are the characteristic Zaanse facades that come back as a form of the public areas. The Zaanse house is turned inside out, creating a large living room.

MVRDV has won the competition along with Royal HaskoningDHV, Theateradvies and lighting designers Viabizzuno. Plans are to start construction late 2016 or early 2017.


  • Client Municipality of Zaandam
  • Architect MVRDV
  • Project

    Cultural center with multifunctional pop venue (500 visitors) and cinema

  • Date of completion 2018

Cultuurcluster Zaandam

Scope of work Theateradvies®

Logistics, auditorium design, sightlines. 

Stage rigging, stage lights, AV installations, upholstery, seats and bleachers.